Following the 2012 Presidential election, nearly 900 polling locations were closed in low income and minority neighborhoods. These are the same neighborhoods where Boost Mobile customers live. So we did the unprecedented and closed our retail storefronts for the day and outfitted them as voting stations for the 2016 election.
We had a champion on the Sales team. He ignored the subscribers potentially lost from closing their stores for a day to see the good they would be doing in the community. Without him, this idea never happens.
Gold Effie 2018
Bronze Effie 2018
Grand Prix Integrated at Cannes Lions 2017
Grand Prix Promo at Cannes Lions 2017
Titanium Lion at Cannes Lions 2017
Gold Promo at Cannes Lions 2017
Gold Outdoor at Cannes Lions 2017
Gold Branded Entertainment at Cannes Lions 2017
Silver Direct at Cannes Lions 2017
Silver Promo at Cannes Lions 2017
Bronze Creative Effectiveness at Cannes Lions 2018
White Pencil (Diversity & Equality) at D&AD Impact 2017
Wood Pencil (Civic Engagement) at D&AD Impact 2017
Grand Clio Direct at Clio Awards 2017
Gold Brand Design at Clio Awards 2017
Gold Branded Content at Clio Awards 2017
Gold Out of Home at Clio Awards 2017
Silver PR at Clio Awards 2017
Campaign of The Year at Ad'Age's Creativity Awards 2017
Best Experiential Campaign at Ad'Age's Creativity Awards 2017
Gold Pencil Cross Platform at The One Show 2017
Silver Pencil Cross Platform at The One Show 2017
Silver Pencil Cultural Driver at The One Show 2017
Bronze Pencil Outdoor at The One Show 2017
Integrated Campaign Winner at AICP 2017
Grand Prix at Lisbon International Advertising Festival
Gold Integrated at Lisbon International Advertising Festival
Gold Promo at Lisbon International Advertising Festival