Innovative strategic leader with 20+ years of experience delivering breakthrough, results driven campaigns for Fortune 500 brands. Expertise in leading multi-disciplinary teams, driving revenue growth, and delivering measurable client success. Recognized for leading by example, staying composed under pressure, and fostering a culture of excellence.
EXECUTIVE GROUP DIRECTOR
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 2018 – Present
Lead executive leadership and client engagement for GSP’s largest account, overseeing the development of 2200+ creative assets annually. Deliver measurable campaign effectiveness across seven lines of business, achieving record-high client satisfaction and creative testing scores while reducing cost per asset through production efficiencies. Oversee P&L management, ensuring profitability on $50M in annual revenue through optimized fee negotiations and resource allocation.
Xfinity, Xfinity Mobile, Kawasaki
STRATEGY CONSULTANT, BRAND MARKETING
Los Angeles, CA ▪ 2018
Developed foundational brand strategy for an insurance startup expected to be at scale by 2020. Go pivoted to focus on backend tech and was acquired.
Go Insurance
MANAGING DIRECTOR + HEAD OF BRAND MANAGEMENT
180LA, Los Angeles, CA ▪ 2012 – 2017
Led executive level client relationships and a 130-person multi-disciplinary team, driving efficiency and profitability through optimized staff utilization. Secured $9M+ in new business wins from asics, Miller Lite, Virgin Mobile, Cox, Dollar Shave Club and TJX. Played a key role in making 180LA the most awarded agency in the TBWA group in 2017.
Adidas. Asics, Boost Mobile, Cox, Expedia, Miller Lite, Mitsubishi Motors, Pepsi
GROUP BRAND DIRECTOR
180LA, Los Angeles, CA ▪ 2009 – 2012
Led agency teams across several AOR accounts responsible for development and execution of integrated global and regional campaigns. Partnered with senior level clients to develop foundational brand work, communication strategies and effective go-to-market plans. Expanded agency capabilities to social AOR for Boost Mobile driving a $2M revenue increase. Awarded global rebrand project for adidas without a creative pitch.
Adidas, Boost Mobile, Expedia, Sony Electronics
BRAND DIRECTOR
180LA, Los Angeles, CA ▪ 2007 – 2009
Directed global Basketball and US Sport categories including Baseball, Football & Motorsports. Partnered with client teams to execute go-to-market strategies for global and US co-marketing efforts. Successfully led the pitch for 180LA’s first new business win with Boost Mobile.
Adidas, Boost Mobile
ACCOUNT DIRECTOR
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 2005 – 2007
Led a ten-member overseeing the video, retention and multi-product acquisition lines of business. Pitched and won regional marketing projects from the Central division. Managed high-volume integrated campaign while driving team performance and professional growth.
Comcast, Specialized Bicycles
ACCOUNT MANAGER
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 1999 – 2005
Managed strategic and integrated development and execution of campaigns for global and regional clients. Led IAT process to ensure global integration across partner agencies. Led first digital team working seamlessly for HP and all lines of business for Specialized.
HP, Isuzu Motors, Morgan Stanley, Saturn, Specialized Bicycles
ACCOUNT EXECUTIVE
FOOTE, CONE & BELDING, San Francisco, CA ▪ 1998 – 1999
Responsible for the development and execution of all sports marketing initiatives - player, team and stadium sponsorships for NBA, MLB and NFL. No offseason for this high-volume retail account.
AT&T Wireless - Sports Marketing
ACCOUNT/PRODUCTION COORDINATOR
McCANN ERICKSON, Seattle, WA ▪ 1997 – 1998
Produced first commercial for Ikea Seattle driving unprecedented foot traffic during the campaign period.
Ikea, Washington Mutual, Powerade
EDUCATION
Bachelor of Arts - Psychology
University of Colorado at Boulder
ACCOLADES
Cannes Lions - Titanium, Grand Prix, Gold, Silver, Bronze
Clios - Grand Prix, Gold, Silver, Bronze
EFFIE - 2007, 2012, 2014, 2017, 2018