Innovative strategic leader with 20+ years of experience delivering breakthrough, results-driven campaigns for Fortune 500 brands. Expertise in leading multi-disciplinary teams, driving revenue growth, and delivering measurable client success. Recognized for leading by example, staying composed under pressure, and fostering a culture of excellence.
EXECUTIVE GROUP DIRECTOR
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 2018 – Present
Lead executive strategy and client engagement for GSP’s largest account, overseeing the development of 2200+ creative assets annually. Deliver measurable campaign effectiveness across seven lines of business, achieving record-high client satisfaction and creative testing scores while reducing cost per asset through production efficiencies. Oversee P&L management, ensuring profitability on $50M in annual revenue through optimized fee negotiations and resource allocation.
Key Clients: Xfinity, Xfinity Mobile, Kawasaki
MANAGING DIRECTOR + HEAD OF BRAND MANAGEMENT
180LA, Los Angeles, CA ▪ 2012 – 2017
Led executive level client relationships and a 130-person multi-disciplinary team, driving efficiency and profitability through optimized staff utilization. Secured $9M+ in new business wins from Asics, Miller Lite, Virgin Mobile, Cox, Dollar Shave Club and TJX. Played a key role in making 180LA the most awarded agency in the TBWA group in 2017.
Key Clients: Adidas. Asics, Boost Mobile, Cox, Expedia, Miller Lite, Mitsubishi Motors, Pepsi
GROUP BRAND DIRECTOR
180LA, Los Angeles, CA ▪ 2009 – 2012
Led agency teams across several AOR accounts responsible for development and execution of integrated global and regional campaigns. Partnered with senior level clients to develop foundational brand work, communication strategies and effective go-to-market plans. Expanded agency capabilities to social AOR for Boost Mobile driving a $2M revenue increase. Secured a global rebrand project for Adidas without a creative pitch.
Key Clients: Adidas, Boost Mobile, Expedia, Sony Electronics
BRAND DIRECTOR
180LA, Los Angeles, CA ▪ 2007 – 2009
Directed global Basketball and US Sport categories including Baseball, Football & Motorsports. Partnered with client teams to execute go-to-market strategies for global and US co-marketing efforts. Led 180LA’s first new business win pitching for Boost Mobile.
Key Clients: Adidas, Boost Mobile
ACCOUNT DIRECTOR
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 2005 – 2007
Led a ten-member team overseeing the video, retention and multi-product acquisition lines of business. Pitched and won regional marketing projects from the Central division. Managed a high-volume integrated campaign, driving team performance and growth.
Key Clients: Comcast, Specialized Bicycles
ACCOUNT MANAGER
GOODBY, SILVERSTEIN & PARTNERS, San Francisco, CA ▪ 1999 – 2005
Key Clients: HP, Isuzu Motors, Morgan Stanley, Saturn, Specialized Bicycles
EDUCATION
Bachelor of Arts - Psychology & Economics Minor
University of Colorado at Boulder
ACCOLADES
Five-time EFFIE award winner (2007, 2012, 2014, 2017, 2018)
Multiple Cannes Lions winner (Titanium, Grand Prix, Gold, Silver, Bronze)
Multiple Clio award winner (Grand Prix, Gold, Silver, Bronze)
Three-time AdAge Campaign of the Year winner