We pitched and won Kawasaki in 2023. They were looking for an agency to help launch The Ridge, a groundbreaking Side x Side vehicle. It’s a workhorse with plenty of cargo capacity, but it also features a fully enclosed, climate-controlled interior, plush seats, and a powerful 4-cylinder engine that hauls ass. It’s work meets play for the SxS category—or, as some say, business meets party.
Kawasaki meets Great Clips. We partnered with Great Clips to give away 15,000 free mullets the week before the big game. Seven hours after launch, all 15,000 were claimed.
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